Mindanao’s Digital Landscape Shows Where Attention Truly Goes
Key Insights for Smarter Ad Allocation
A recent breakdown of monthly attention time across major social platforms shows significant differences in how long users stay engaged, offering clear direction for brands and organizations aiming to maximize visibility and impact.
According to the data:
- TikTok leads with 35 hours per month, indicating strong user retention.
- Facebook records 29 hours, remaining a dominant channel especially for broader demographics.
- YouTube follows with 28 hours, affirming its strength for long-form and educational content.
- Snap and Instagram draw 19 hours and 15 hours respectively, ideal for visual and lifestyle-driven messaging.
- X (formerly Twitter) captures 12 hours, functioning primarily as a quick-update platform.
- LinkedIn and Pinterest register the lowest engagement at 3:45 hours and 1:31 hours, best suited for niche, targeted campaigns.
For businesses in Iligan and across Mindanao, aligning ad spend with platforms where audiences naturally linger ensures stronger reach, better retention, and more cost-effective campaigns.
Why Attention Time Matters
Focusing budgets on high-dwell platforms provides measurable benefits:
- Improved brand recall
- Higher conversion potential
- Enhanced content longevity
- Better ROI for both organic and paid strategies
Strengthen Your Digital Strategy in Mindanao
Leverage insights like these to guide your next campaign and reach audiences where they naturally engage the most.
