From TV To TikTok: How Iligan And Northern Mindanao Are Rapidly Shifting To Social Media And Mobile Internet

Iligan In Focus: Northern Mindanao Shifts From Print To Digital Media

The 2024 FLEMMS is a nationwide household survey conducted by the Philippine Statistics Authority to measure literacy and exposure to mass media across the country. For Northern Mindanao (Region X), where Iligan is a key urban center, the latest results confirm a clear shift away from printed platforms toward digital and internet-based media.

Among individuals aged 10 to 64 years old in the region, exposure to printed magazine was highest in 2024 at 51.3 percent, followed by printed posters at 50.1 percent. Printed newspapers recorded the lowest exposure at 23.3 percent. Overall, exposure to printed reading platforms declined compared with 2019, reflecting the growing pull of online and social media for Iligan news and Northern Mindanao updates.

Online or digital newspapers were not yet covered in the 2019 FLEMMS. In 2024, they entered the picture strongly, with 41.7 percent of people aged 10 to 64 in Region X exposed to digital newspapers, signaling a substantial move to digital reading for Philippines statistics and regional reporting.

Audio And Visual Media Habits In Iligan And Northern Mindanao Are Changing

For audio and visual platforms, exposure also generally decreased between 2019 and 2024.

Television still leads, with 78.3 percent of individuals aged 10 to 64 in Region X reporting exposure in 2024. This is followed by:

• Watching movies, plays, and similar shows for entertainment and Iligan news related content (57.8 percent)
• Video streaming platforms that carry local and global content and Northern Mindanao updates (57.5 percent)
• Listening to radio for community announcements and Philippines statistics based reports (57.3 percent)
• Music streaming services that complement social media usage Iligan wide and beyond (53.5 percent)

Video and music streaming were not covered in the 2019 survey, but the 2024 results already show that more than half of the 10 to 64 age group are exposed to these platforms. For Iligan based brands, schools, and institutions, this confirms that digital and streaming media are now core channels for reaching residents.

Iligan Social Media Usage Leads Internet Habits In Northern Mindanao

The survey shows that the main reason people in Region X go online is social media. In 2024, 73.6 percent of persons aged 10 to 64 used the internet to access social media platforms. That is roughly 7 out of 10 people, underlining how central social media usage Iligan level and region wide has become for information, interaction, and entertainment.

Other key internet uses include:

• Using e commerce platforms for online buying and selling, shaping how Iligan news and products are discovered (37.1 percent)
• Using online government services, financial transactions, and online banking that rely on stable ICT device ownership Northern Mindanao wide (29.7 percent)

Internet use for work or research declined in 2024 compared with 2019, showing that leisure, communication, and transactions are now driving much of the region’s online behavior. For local media and platforms like Goiligan that focus on Iligan news, aligning content distribution with social media habits is essential.

ICT Device Ownership In Northern Mindanao: Cellphones Dominate Iligan Households

Behind changing media habits are changes in what devices people actually own at home.

In 2024, 82.8 percent of households in Region X owned cellular phones, confirming that mobile is now the primary device for connecting to Iligan news, Northern Mindanao updates, and Philippines statistics online. Television ownership stood at 57.2 percent.

The share of households with television declined by 17.9 percentage points compared with 2019, while radio ownership dropped by 10.5 percentage points. These declines reinforce the message that traditional broadcast channels are losing ground as mobile based access to mass media exposure Region X becomes the norm.

Broadband, Mobile Subscriptions, And Streaming Shape Iligan Media Access

Household subscriptions also reflect the region’s turn toward connected media.

In 2024, 39.3 percent of households in Region X had mobile broadband, mobile postpaid plans, or prepaid mobile subscriptions. At the same time:

• Cable TV subscriptions covered only 21.0 percent of households, a decline of 4.4 percentage points from 2019, affecting how residents access Iligan news and events coverage
• Broadband internet, fiber internet, or DSL subscriptions increased by 5.5 percentage points between 2019 and 2024, strengthening the base for social media usage Iligan wide and digital content consumption

Satellite broadband or home wifi, mobile subscriptions, and video and music streaming subscriptions were not yet included in the 2019 FLEMMS coverage, but their presence in the 2024 dataset points to expanding connectivity options that will further support online platforms and ICT device ownership Northern Mindanao wide.

For local government, educators, businesses, and community organizations in Iligan, these findings from the Philippine Statistics Authority offer a detailed picture of how residents now access information and services, and how mass media exposure Region X is evolving in practice.

Take Action Now On Iligan Digital Media Trends

With social media emerging as the top internet activity, cellphones in more than 8 out of 10 households, and broadband connections expanding across Northern Mindanao, this is a crucial moment for Iligan institutions to adapt. Local government agencies, schools, NGOs, and businesses that rely on Iligan news, Northern Mindanao updates, and wider Philippines statistics need to strengthen their digital content, optimize for mobile, and make full use of platforms where social media usage Iligan level is already high.

Use these official PSA findings on mass media exposure Region X and ICT device ownership Northern Mindanao to guide planning, target the right channels, and ensure your messages reach the people who need them most, in the formats they now prefer.